HSN distributes a minimum of 650k paper statements each month with an additional 200k deployed digitally!
Why HSN Credit Card Inserts?
Credit Card Customers are some of HSN’s most loyal advocates & shoppers & make up over 50% of the best customer file
Over 1/3 of all sales are made with the HSN credit card
High Open Rate: Statements are only sent to customers with an active balance.
Credit Card Customers are accustomed to receiving special offers from HSN & actually look at them!
Acquiring the HSN Credit Card signifies an increase in engagement share of wallet/annual spend, purchase frequency & ultimate relationship growth with HSN.
Credit Card Customers spend significantly more than non-Credit Card Customers annually.
The HSN Customer:
Female Ages 30-65 70%
Empty Nesters
$72K+ Median HHI
80% Married
83% Homeowners
Majority own 2+ cars
Majority Working Professionals
Love trying new products & services
Influential & engaged customer acting as the “Household CEO” making purchasing decisions for the family
