Campaign Planning

KMA’s team of direct marketing experts will continually work to achieve your marketing goals and objectives. We work together to build marketing plans and campaign strategies through research and discovery to identify the best approach to meet all goals for customer acquisition.

We will put together a tactical plan of how to reach and engage your target audience which may include direct mail and email lists, inserts, brand partnerships, display, online audiences including cookie-based segments and social segments where your potential customers live, play and work.

Website & Retail Traffic Building

KMA develops custom marketing programs utilizing our suite of online and offline marketing services to generate both website traffic, as well as brick and mortar retail traffic.

Your goals and objectives are developed into a comprehensive strategy to promote your brand and engage prospective customers through email marketing, pay-per-click marketing, programmatic display, inserts, print and direct mail.

Merge Purge & List Optimization

Running a merge/purge process is an extremely important data processing function of a cost-effective direct marketing campaign. The merge/purge process combines all of the lists selected for a mailing or series of mailings and eliminates the duplicates between those lists, as well as prepare the list so that it is as clean as possible saving you valuable dollars in excess printing and postage.

KMA will identify duplicate records at an individual, household, and business level consolidating all details into a single record. We combine years of database marketing expertise with our proprietary merge/purge processes to provide cost-effective, custom merge/purge solutions for marketers with multiple files, across disparate file formats and layouts.

The KMA Merge Purge solution includes a list optimization procedure where we factor in list performance and price, so that the final output is optimized for your target response

Outsource of Analytic Services

Analytic Resources

Proprietary Analytic Solutions

Database Development

KMA designs, implements and maintains custom prospect marketing databases for many of our clients. We develop a pool of qualified prospects from both proprietary and “on the market” sources based on an evaluation of the profile of existing customer and responder data. Additional channel specific and behavioral data is appended to facilitate targeting campaigns via various media methodology to meet current objectives.

The marketing database enables advanced audience segmentation with tracking capabilities and also will carry promotional history and associated response/buyer data used to develop predictive models designed to gauge propensity to purchase from the pre-qualified prospects.

List Maintenance & Fullfillment

List Maintenance & Fulfillment

Data Enhancement & Licensing

Become a better marketer by filling in data gaps on your customer file!

Make sure you have all the up-to-date information you need to reach your customers effectively. Our SMART Data Enhancement service is a quick and simple way to get the most out of your customer list.

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Campaign Planning

Campaign Planning

Website & Retail Traffic Building

Website & Retail Traffic Building

Merge Purge & List Optimization

Merge Purge & List Optimization

Outsource of Analytic Services

Outsource of Analytic Services

Analytic Resources

Analytic Resources

Proprietary Analytic Solutions

Proprietary Analytic Solutions

Database Development

Database Development

Data Enhancement & Licensing

Data Enhancement & Licensing

Become a better marketer by filling in data gaps on your customer file!

What type of data can I append?

Data Sourcing & Aggregation

Data Sourcing & Aggregation

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