Alternative Media Solutions
Insert Media has become a key component for major marketers and online companies looking to reach new customers in a low-cost business model. With KMA’s expertise in this channel, your offer can reach a targeted audience to a multi-million consumer universe, all with an implied endorsement from the company delivering your message. This is an impactful component of insert media, allowing for your offer to be viewed as a stand-alone or in a non-competitive environment.
There is a variety of programs to consider when you are ready to test this channel, such as:
- Package Insert Programs
- Onsert Programs
- Catalog Blow-in Programs
- Ride-Along Programs
- Statement Insert Programs
- Co-op Mailings
- Card Decks
- Free Standing Inserts
KMA strategizes with its clients, reviewing the creative for the offer or drive to website, discuss the frequency of use in order to optimize results, recommend the mix of programs to be tested, determine seasonality of your offer or individual programs, and always strive to maximize ROI, working within the metrics of your targeted budget.