Prospecting Database Development
KMA designs, implements and maintains custom prospect marketing databases for many of our clients. We develop a pool of qualified prospects from both proprietary and “in market” sources based on an evaluation of the profile of existing customer and responder data. Additional channel specific and behavioral data is appended to facilitate targeting campaigns via various media methodology to meet current objectives.
A marketing database enables advanced audience segmentation with tracking capabilities and also will carry promotional history and associated response/buyer data used to develop predictive models designed to gauge propensity to purchase from the pre-qualified prospects. In this dynamic environment you are able to continually add and update prospects with the ability to also track an individual on how many times it mailed and what offers it received to economically leverage each record.