List Models

Our list models are built using our proprietary consumer data resources: CMC (Consumer Marketing Connection); and CHANNELS, our virtual data-shed platform of multi-category, multichannel streams of data live-linked data feeds.

Our process to move forward with any type of model is simple. Key Marketing Advantage’s analytic staff will work with you on selecting the model that will uncover the most responsive universe for your particular offer and marketing objective.

KMA provides several types of models depending on the goals of the marketer:

• Customer Profile
• Comparative Profile Analysis
• Profile Model
• Good Customer Match Model
• Previously Mailed Match Model
• Response Model
• Payment Model
• Gross vs. Net Model
• Mailed Response Model
• Optimization Model

When the model/analysis is complete we provide a report detailing the modeling process, key explanatory variables, gains charts, available name counts. We also meet to review all of the analysis and discuss the details and our recommendations for testing and additional analyses.

The modeling process will take about 3 weeks from start to completion, all dependent on which model scenario is selected.

Basic information needed for modeling purposes:
(varies by type of model)

• Client’s Best Customers
• Buyers/Responders
• Mailed Prospect File
• Buyers/Responders and Non-Responders from a Campaign