The most popular B2B markets are represented through a segmentation process that utilizes industry, company size, sales volume, job title and function of decision makers and various trend and response estimators. Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.
Industry coverage includes manufacturing, wholesale and retail sales, banking and finance, business and residential services, real estate, insurance, and healthcare. Company sizes range from small and home based business owners to mid-sized companies to corporate America and Fortune 1000 firms.
| Small Business Decision Makers | 4,767,178 |
| Mid-Sized Company Executives | 3,615,301 |
| Sales & Marketing | Executives 845,998 |
| C-Level Executives | 5,064,036 |
| Female Top Executives | 2,104,210 |
| IT/MIS Professionals | 650,245 |
| Finance Professionals | 1,012,728 |
| HR, Personnel and Office Management | 1,854,698 |
| Years in Business | 15,361,293 |
| SOHO and Home Based Businesses | 12,117,948 |
| Sole Proprietors | 4,251,874 |
| Female Business Owners | 2,040,107 |
| Professionals, Tradesmen and Execs at Home | 12,452,485 |
To allow for deeper penetration and segmentation within each business, Business Basics is adding new sources monthly for additional contacts in top job functions and titles.