Customer Analysis & Evaluation
KMA uses analytics to drive customer loyalty
KMA can help you unlock insight on your existing customers that can re-engage, reactivate and grow your business.
Customers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand.
Customer analytics can tell you who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.
Customer analytics solutions from KMA can help your organization:
- Target customers with highly relevant offers across all channels, including digital, mobile and social
- Understand your customers in the context of their individual relationships with your brand
- Engage with customers through the right channel, with the right message, at the right time
- Predict which customers are at risk of churning and why, and take actions to retain them
- Measure customer sentiment and spot emerging trends in social media and survey data
- Maximize customer lifetime value through personalized up-sell and cross-sell offers