Marketing Database Development
KMA designs, implements and maintains custom marketing databases for many of our clients. We can identify a pool of qualified prospects from within your existing customer database for cross-selling, up-selling and reactivation based on an evaluation of your customer profile. Additional channel specific and behavioral data is appended to facilitate targeting campaigns via various media methodology to meet current objectives.
The marketing database enables advanced audience segmentation with tracking capabilities and also will carry promotional history and associated response/buyer data used to develop predictive models designed to gauge propensity to purchase from the pre-qualified customers.