Data Modeling & Analytics
KMA’s analytic capabilities and extensive data resources serve as the cornerstone of our data marketing solutions. We leverage our staff’s expertise in statistical applications, processing technologies and proprietary data assets to help our clients reach both short and long term objectives.
KMA aggregates and maintains one of the most comprehensive repositories of “live-linked” multi-channel, multi-sourced consumer and business data that serves as a foundation for development of predictive models, decisioning algorithms and proprietary scoring & clustering products.
Services provided include customer profiling, reactivation & retention efforts, list optimization, response & payment predictive models and digital display & retargeting offer decisioning programs.