B2B Digital Audiences 


The SMART Administration audience employees provide office services by implementing administrative systems, procedures, and policies, and monitoring administrative projects.  Job titles include: Assistant, Support Staff, Manager, Owner/Partner, C-Level, Corporate, Director and more.


The SMART Corporate audience employees provide strategic direction, professional, technical and financial advice to the Executive, Council and Staff to enable policy formulation on matters of financial nature.  Job titles include: C-Level, Corporate, Owner/Partner, VP, SVP/EVP and more.


The SMART Education audience includes employees from Public and Private schools, Colleges and Universities as well as secondary education facilities. Their duties include teaching, choosing training materials, preparing lectures, supervising Teaching Assistants, grading, etc.  Job titles include:  Educator, Manager, C-Level, Support Staff, Director, & more.


The SMART Engineering audience is responsible for formulating plans, designs, cost estimates, and specifications for construction, maintenance, and modernization programs. Job titles include: C-Level, Manager, Director, Education, Support Staff and more.


The SMART Finance audience is responsible for providing and interpreting financial information in order to provide support in making sound business decisions and the analysis of risk. Also responsible for financial modelling and forecasting, monitoring performance and efficiency.  Job titles include: Analyst, Executive, Support Staff, Director, Manager and more.


The SMART Government audience employee responsibilities include parks and recreation services, police and fire departments, housing services, emergency medical services, municipal courts, transportation services, and public works.


The SMART Healthcare audience employees responsibilities include: overseeing daily clinical administrative operations comprising of finance, personnel, planning and coordinating of health care delivery services.  Job titles include: Director, Education, Support Staff, VP and more.


The SMART HR audience employees ensure that the organization employs the right balance of staff in terms of skills and experience, and that training and development opportunities are available to employees to enhance their performance in order to achieve the organization’s objectives. Job titles include: Manager, Support Staff, VP, Director, Assistant and more.


The SMART IT audience employees manage network operations to include: troubleshooting connectivity problems; installing & maintaining routers; adding/terminating users; assigning rights and access; resetting passwords; establishing e-mail addresses; assessing and reporting operational status; performing backups and restores; etc.  Job titles include: Analyst, Manager, Director, VP and more


The SMART Legal audience is primarily responsible for drafting documents and contracts of law, negotiating with clients and other professionals to secure the desired objectives, managing risk and meeting statutory requirements.  Job titles include: Executive, Support Staff, Director, VP and more.


The SMART Operations audience works with the management team, the position also contributes to the development and implementation of organizational strategies, policies and practices. This position will also interact with the Board of Directors. Job titles include: Director, Manager, Support Staff, VP and more.


Job titles include: Agent, Analyst, Assistant, Buyer, C-Level, Corporate, Director, Education, Engineer, Executive, Government, Healthcare, Legal, Manager, Owner/Partner, Support Staff and VP.

Plant Facilities

The SMART Plant Facilities audience plans, organizes and provides supervision and oversight for daily maintenance operations and activities in an assigned area, which includes buildings, parks, landscape and lighting, facilities, service centre, traffic signals and streets/drainage.  Job titles include: Director, Manager, Support Staff and more.


The SMART Purchasing audience evaluates suppliers based on cost, quality, service, availability, reliability and selection variety. They inspect products and services, evaluate production and distribution abilities and consider all other aspects that may influence purchasing decisions. Activities also include planning, purchasing strategy and analysis of risk. Job titles include: Buyers, Directors, Managers and more.

Real Estate

The SMART Real Estate audience works with property buyers/sellers and helps them navigate the complex nature of the property market. Responsibilities include marketing and financial, tenant and occupancy, facility and administration & risk management.


The SMART Religion audience operates churches, temples, monasteries, mosques, and similar places of worship. The largest groups include Christians, Muslims, and Hindus; major Christian organizations include Catholic, Protestant, and Greek and Russian Orthodox.


The SMART Retail audience is responsible for selling merchandise for personal or household consumption and rendering services incidental to the sale of the goods.  Job titles include: Manager, Owner/Partner, Director, Support Staff and more.


The SMART Sales/Marketing audience is responsible for overseeing all marketing, advertising and promotional activities. Establishing marketing strategies to meet organizational objectives. Evaluate customer research, market conditions and competitor data and implement marketing plan changes as needed. Job titles include: Director, Manager, Support Staff, Agent, Analyst and more.


Request Information