KMA B2B Databases
KMA provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.
The life cycle of new business
New Business Stages provide B2B marketers the capability to reach growing businesses when and where they’re ready to buy via a portfolio of list products matched to each development phase reached during the first 48 months of their life.
The Business Connection provides B2B marketers an array of data marketing solutions that includes:
- Unique business universes
- Highly targeted prospecting lists
- Database marketing services
- Analytical and enhancement tools and services
All designed to complement the complex marketing mix necessary for successful client acquisition efforts and customer retention initiatives.
Business Basics prospecting lists provide B2B marketers a cost effective resource to achieve maximum penetration into core markets.
The most popular B2B markets are represented through a segmentation process that utilizes industry, company size, sales volume, job title and function of decision makers and various trend and response estimators.
Companies going through any type of transitional phase such as a physical move, whether down the street or across the country, rapid growth or decline in staff and/or revenues or recent expansion into satellite offices and branch locations comprise a highly responsive niche in the business community.
TargetBiz is an email prospecting resource representing a broad universe of business executives, owners and decision makers covering virtually every US industry, profession and trade. TargetBiz emails are selected from KMA’s @Biz e-marketing cooperative that includes dozens of participating data sources.