Channels
A virtual marketing datashed system that is fed from multi-category streams of data linked to a continually refreshed pool of consumer marketing data.
Data is live linked via a proprietary dynamic algorithm, not appended periodically like traditional flat files or databases
- New sources integrated on the fly
- Multiple core demographic sources – not limited to specific sources
- Continuous updating methodology
- Real time channel score and rank for vertical markers, mailers and specific offers
- Rolling weekly, 30 day and 90 day hotlines
Channels is not a Database, it is a Marketing Platform
What’s in it?
- Monthly MOB transactions
- Daily and weekly feeds of internet transactions
- Constant infusion of Trigger & Life Event data
- DRTV generated transactions
- Telemarketing respondents
- Monthly multi-source catalog and subscriber files
- Public records updates
- Online and offline survey data
- 3 leading consumer complied sources of base name and address and care demographics
- 900 million records linked with one to several thousand attributes per record
What does it do?
It allows targeted prospect marketing with….
- Postal, email and telemarketing campaigns
- 0-30 day transactions
- 90 day MOB’s
- Enhanced hotlines
- Enhanced trigger and life event hotlines
- Multi channel / multi category
- Vertical channels
Additional Prospect & Customer Applications
- Modeled prospect segments
- Mail file optimization
- House file enhancement
- Enhanced list rental
- Online & telemarketing lead scoring
- Private prospecting database
- Customer profile and analysis
- Lapsed customer reactivation
