SMART Decisioning & Data Engine
KMA SMART is a unique decisioning engine that utilizes a wealth of online, offline and trigger data to optimize digital marketing efforts.
We approach online marketing just like we have done in direct mail for the past 30 years. We do this by first matching your data to our proprietary database, SMART.
Our data experts build models and analyze in-house customer data to quickly pinpoint opportunities for advertiser’s acquisition, retention, and growth campaigns. We also identify individuals who are unlikely to respond to offers to ensure your campaigns are lean and cost effective.
We build custom audiences that are plugged directly into our distribution network so that your offer is reaching the right consumer.
The KMA SMART toolset will boost your return on investment in every channel including display, lead generation, social engagement, mobile, email marketing and direct mail.