Lead Generation & Qualification
Generate prospective customers!
KMA builds comprehensive lead generation campaigns for our Clients. The first step is learning who your customers are, so KMA compares your customer list against our SMART Data Engine allowing for in-depth insight into your customer base.
We then take lead generation to the next level by creating custom prospect audiences from our 500+ Million SMART Email Database and identify which channels and distribution partners will provide qualified, quality leads.
Lastly, we create a customized lead generation campaign plan that reaches your target audience through programmatic display advertising, match and deploy email marketing including newsletter sponsorships, affiliate marketing, co-registration and social marketing.
This campaign plan will consider the advertiser’s success criteria, as well as our publisher’s success criteria in order to build a scalable, win/win campaign.