smart2SMART  Custom Audience Creation

Reach a custom audience modeled specifically for your offer through SMART  Custom Audience creation

We approach online marketing just like we have done in direct mail for the past 30 years.  We do this by first matching your data with SMART, our proprietary database.

We then build a model and analyze the data to quickly pinpoint opportunities for customer acquisition, retention, and growth.  We also identify individuals who are unlikely to respond to offers to ensure your campaigns are lean and cost effective.

We use demographic, geographic, behavioral, interest, purchase and intent-based data to target your ideal audience. We build those audiences and then either match cookies to this audience and upload this directly into your media buying platform or we can use our own to serve display ads all over the Web.

Custom Audiences are built on SMART data

KMA’s Proprietary SMART (Strategic Media Alignment Routing Technology) Solution delivers a unique decisioning engine that utilizes a wealth of online, offline and trigger data to optimize digital marketing efforts.


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