List Models

Our list models are built using our proprietary consumer data resources: CMC (Consumer Marketing Connection); and CHANNELS, our virtual data-shed platform of multi-category, multichannel streams of data live-linked data feeds.

Types of Models & Analysis for Customer Acquisition:

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When the model/analysis is complete we provide a report detailing the modeling process, key explanatory variables, gains charts, available name counts; we also meet to review and discuss all the details and our recommendations for testing and additional analyses.

The modeling process will take about 3 weeks from start to completion, all dependent on which model scenario is selected.

Basic information needed for modeling purposes:
(varies by type of model)

• Client’s Best Customers
• Buyers/Responders
• Mailed Prospect File
• Buyers/Responders and Non-Responders from a Campaign