CMC – Consumer Marketing Connection
Consumer Marketing Connection
Key Targeting Joined with Event & Trigger Data
Leading multi-channel data sources that include direct mail, internet buyers and responders, self-reported internet and direct mail surveys, direct response and government records are updated monthly and enhanced with comprehensive demographic, lifestyle and geo-demographic data.
Consumer Marketing Connection is a dynamic database product designed to deliver qualified prospects that can be targeted to a wide range of consumer markets and offers.
CMC identifies the highest quality prospects for each target marketer via a selection methodology that prioritizes source and channel data critical to the success of each offer. Key components in the selection process are trigger data that represent various life events and changes, self-reported planning and major decision-making research activities.
In addition to segments developed for specific industries such as Finance Services, Insurance and Health, CMC
