SMART Offer Decisioning
SMART will help you serve the right offer to the right consumer.
Whether you are looking to cross or upsell prospects, or serve up a third-party offers, KMA’s SMART Decisioning is the solution. You can plug in our SMART data matching engine and match prospects using email address (or MD5 Hash of email) and/or postal address. We make the match, then identify what offer and channel to present your offer giving you optimal response rates.