New Business Stages – Intent to Start

The Intent to Start Segment represents a universe that includes both companies that have a recent business filing but have not yet opened their doors (Pre Opens) and individuals that have expressed interest in starting a new venture or purchasing a franchise (New Business or Franchise Interest) but have not yet filed.

Pre Opens are identified via a combination of self reported information, UCC data, transactional feeds and proprietary logic applied to recent business filings in proprietary algorithms that serve to identify individuals most likely to be in the preparatory stages of starting a business. Data Sources are a subset of the weekly and monthly new business data from between 12 and 15 sources including government filings, new telco connects, business registrations, UCC data & online transactions that contribute to the New Business Stages overall dataset.