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Optimization

optimization-icon-blue2Optimization Services

Do you have a list in your mail plan that is exhibiting fall off in response rates or have shown marginal results but have large available universe?

Are there responsive lists that fail to hold up on the back end for either payment or life time value?

Are there lists in your mail plan that would benefit from additional segmentation but the list owner does not offer an enhanced file?

Would your mailing benefit from a second opportunity to refine list selection and segmentation after the merge?

If you’ve answered yes to any of these questions, KMA’s mailing list optimization program provides a cost effective solution to get the most out of your mail plan.

KMA develops and maintains proprietary list optimization models designed to meet the specific objectives of a marketing campaign.  Optimization can be applied pre merge on lists that require additional segmentation or

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Email Advertising Co-Op

email-marketing-blueEmail Advertising Co-Op

TheFutureOfTheAmericanConsumer.com is a web destination designed to introduce consumers to a wide range of consumer products and offers. Our consumer email list has been enhanced with CMC, a dynamic database built from the leading multi-channel data sources that include direct mail, internet buyers and responders, self-reported internet and direct mail surveys, direct response and government records are updated monthly and enhanced with comprehensive demographic, lifestyle and geo-demographic data.

Email addresses opted-in for third party offers are available for CPM marketing campaigns along with CPL, CPC and CPA lead generation programs on most CMC segments.

DEMOGRAPHICS
Age, Income, Occupation, Presence of Children

LIFESTYLE INTERESTS
Catalog Buyers, Magazine Subscribers, Hobbies, Pets, Donors, Do it Yourself

FINANCIAL DATA
Newsletter Subscriber, Type of Investment, Credit Seekers, Mortgage Applicant Data

INSURANCE INFORMATION/SEEKERS
Auto, Health, Life, Home

TRAVEL
Domestic, Foreign, Cruise, Timeshare, Casino, Family Vacation, Frequent Flier

SPORTS
Baseball, Basketball, Extreme Sports, Football, Golf, Hockey, NASCAR, Scuba Diving

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List Brokerage

add_listList Brokerage

The Key Marketing Advantage List Brokerage team is always on target with all of your prospecting and direct marketing needs.

Our experience and approach to List Brokerage positions us as a true marketing partner, an extension of your company, working together with all customer acqusition and prospecting efforts.

Our goal is to assist in maximizing response, minimizing expense and realizing increased profitability with every mail campaign.

Key Marketing Advantage’s Brokerage Division delivers anything but traditional list brokerage to the Consumer and Business-to-Business Marketplace with knowledge and experience in Publishing, Continuity, Catalog, Fundraising, General Merchandise, Financial, Educational, eCommerce, Alternate Media marketing and more.

The KMA Brokerage Division’s years of experience and wide range of expertise, state-of-the-art technologies in research and analysis are just some of the benefits our clients have with KMA.

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List Management

KMA List Management

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KMA’s List Management Services fully integrated approach builds profit centers and revenue streams…always protecting the brand and customer base.

KMA’s Retention Sales Managers focus on existing, continuing users and primary mailer markets, shoring up and expanding list rentals.

KMA’s Sales Executives broaden the reach into secondary and tertiary markets uncovering new mailer categories for additional revenue streams.

KMA’s Research and Marketing team work with the Sales Executives and Managers researching mailer test results and usage drop-off, initiate pre-order calls, preform/provide count request follow-up and research new mailer categories from usage and market analysis.  The R & M team also generates maximum brand and list exposure with broad based and targeted direct mail, print and e-mail marketing.

Sales & Marketing Strategies

Of all the functions a professional list manager will perform, the most important…

Learn your client’s product,

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Vertical Market & Specialty Databases

crowd-blueVertical Market &
Specialty Databases

KMA builds vertical and specialty databases using multiple sources which include online and offline demographic, psychographic, interest, self-reported, transactional data and trigger data.

KMA has vertical and specialty databases in the following areas…

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Trigger Data & Life Event Data

handraise-blue1Trigger & Life Event Data

Reach consumers that have just experienced a major life event!

Marriage, birth of a baby, entering college and purchase of a new home are all happy occasions, they are also triggers for when consumers have specific needs for products and services.

Get your offer in front of these customers right when they’re ready to purchase.

KMA has a variety of Trigger & Life Event Data to choose from including…

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Market Penetration & Competitive Analysis

social_media_marketing_kenyaMarket Penetration & Competitive Analysis

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Custom Content Management Solutions

cmsContent Management Solutions

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Branding & Line of Business Strategy

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Branding & Line of Business Strategy

KMA will identify your target customers and develop a branding strategy that will help establish your products within the market and to build a brand that will grow and mature.   We market to targeted individuals and households not just pixels!  This strategy can be for both prospective and existing customers.

Our SMART Data Engine will give us in-depth insight into your customer base. With this information we can then take branding to the next level by creating custom prospect audiences from our 500+ Million SMART Email Database and identify which channels will provide qualified, quality branding.

Through programmatic display advertising, match and deploy email marketing including newsletter sponsorships and social marketing we will reach your custom audience.

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Marketing Database Development

 

db-blueMarketing Database Development

KMA designs, implements and maintains custom prospect marketing databases for many of our clients.  We develop a pool of qualified prospects from both proprietary and “on the market” sources based on an evaluation of the profile of existing customer and responder data.  Additional channel specific and behavioral data is appended to facilitate targeting campaigns via various media methodology to meet current objectives.

The marketing database enables advanced audience segmentation with tracking capabilities and also will carry promotional history and associated response/buyer data used to develop predictive models designed to gauge propensity to purchase from the pre-qualified prospects.

 

 

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