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KMA Technology & Security

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KMA Technology and Security

FACILITY & DISASTER RECOVERY

KMA resides in 10,000 square feet of a 200,000 square foot facility that maintains two backup generators, a dual layered security system and digitally recorded camera coverage for all exterior access points and interior space .  All resident data, order information and electronic communications are backed up continuously at the desktop and server level.  FTP, database and file servers are located in a dedicated, climate controlled secure internal room within our leased space which has electronic keypad access, separate security system & cameras.

In addition, all server data is backed up continuously via imaging technology and hosted offsite with our IT vendor that regularly undergoes SAS70 security audits for information technology processes and storage of sensitive data such as financial, health and government information.   KMA maintains two full time dedicated and mutually exclusive internet service providers and

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Customer Retention & Reactivation

retargetCustomer Retention & Reactivation Models

You have spent time, resources and money in acquiring your customers and now you need to leverage that acquisition. You have to keep them engaged, active, happy and loyal to your brand; KMA can help you do just that with our customer retention and reactivation models.

KMA’s Client Reactivation Program helps our clients reactivate your inactive customers.  Reactivating old customers is a cost-effective way to increase existing sales.  KMA will help you determine which of your inactive customers have the greatest likelihood of becoming active again.

Typically, as much as 50% of these inactive customers can become active again, at a fraction of the cost of acquiring new customers from outside list sources.

KMA’s Client Reactivation program offers clients the opportunity to analyze their customer list of inactive customers and determine the individuals most likely to become active again. We can

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Predictive Models

icon_crystalballKMA Predictive Modeling

Predictive models help marketers identify their best prospects by using statistical techniques to calculate the probability that a prospect will exhibit a desired behavior. Models vary by type, technique, and/or by the variables or algorithms used to develop them.

KMA provides several types of models, depending on the goals of the marketer, including response models, paid response models, payment or credit risk models, churn/attrition models, high-value-customer (LTV) models, and customer clustering. Several techniques are available, including Good Customer Match Models, Previously Mailed Models, and Mailed Regression Models. We can also develop models that can be used for pre-mailed optimization or suppressions, as well as attrition prevention and reactivation models for client’s house/customer files.

These models are built using our proprietary consumer data resources: CMC (Consumer Marketing Connection); and CHANNELS, our virtual data-shed platform of multi-category, multichannel streams of data live-linked data feeds.

KMA’s analytic

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Kid Biz

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KidBiz

KidBiz the innovative new prospecting platform for marketers of children’s products and services

KidBiz is a comprehensive repository of family data from cradle to caps and gowns that resides in a multichannel marketing platform that allows targeting to:

  • A custom tailored audience qualified for your offer
  • Prospects at the time when they will be most responsive
  • The channel(s) utilized most frequently by each family

KidBiz allows for multi-channel and multi-touch marketing to families from pre-natal through college and everything in between. KidBiz brings together purchase behavior and transactions, communication preference, inquiry and search information, as well as all demographic and lifestyle information needed to target the right audience.

KidBiz is also a cooperative where marketers of children’s products and services can join and benefit from customer profiling, optimization, customer email append and communication, customer

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@Biz

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Over 30 million domestic Business Email Addresses

  • New Business Starts
  • SOHO and Home Business Market
  • Licensed Professionals and Trades
  • Corporate Decision Makers
  • C-Level Executives

Open to all B2B Marketers for List Rental, Email Append & Licensing

  • CPM email prospecting at reasonable rates
  • Customer and rental file email appending
  • Customized database selection and modeled segmentation
  • Customer profiling and analysis
  • Advertising insertion opportunities in weekly industry specific campaigns

Additional Benefits for Cooperative Participants:

  • Email deployment and campaign management
  • Business data append and enhanced list rental
  • Email hygiene, verification and permission pass
  • Access to supplemental emails for rental at discounted rates

B2B Database Marketing Portal with Extensive Multichannel Marketing Capabilities

Over 30 million domestic business email addresses

◊ New Business Starts
◊ SOHO and Home Business Market
◊ Licensed Professionals and Trades
◊ Corporate Decision Makers
◊ C-Level Executives

Open to all B2B Marketers for List Rental, Email Append & Licensing:

  • CPM email prospecting at reasonable rates
  • Customer
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List Models

List Models

Our list models are built using our proprietary consumer data resources: CMC (Consumer Marketing Connection); and CHANNELS, our virtual data-shed platform of multi-category, multichannel streams of data live-linked data feeds.

Types of Models & Analysis for Customer Acquisition:

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When the model/analysis is complete we provide a report detailing the modeling process, key explanatory variables, gains charts, available name counts; we also meet to review and discuss all the details and our recommendations for testing and additional analyses.

The modeling process will take about 3 weeks from start to completion, all dependent on which model scenario is selected.

Basic information needed for modeling purposes:
(varies by type of model)

• Client’s Best Customers
• Buyers/Responders
• Mailed Prospect File
• Buyers/Responders and Non-Responders from a Campaign

 

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Programmatic Campaign Management

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Modeled Programmatic Display

Buying Display Media has been rapidly evolving over the past few years.  It has gone from large ad networks and site specific ad buys to now programmatic media buying where marketers can buy display advertising across multiple networks and sites using ad exchanges, all in real-time.

The targeting of consumers has also evolved from site and behavioral targeting, now to “look-a-like” targeting.  Many networks are offering “look-a-like” audience creation where they identify the online behavior of your customers and target those users with similar behaviors.

The current challenge for many advertiser’s is getting their offering to work with these predefined audiences based solely on basic demographics and behaviors created by these ad networks.

We take audience targeting to the next level by applying our years of direct marketing experience, response  modeling and analytics to create your custom audience.

We profile your best customers to

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SMART Offer Decisioning

donation-512SMART Offer Decisioning

SMART will help you serve the right offer to the right consumer. 

Whether you are looking to cross or upsell prospects, or serve up a third-party offers, KMA’s SMART Decisioning is the solution.  You can plug in our SMART data matching engine and match prospects using email address (or MD5 Hash of email) and/or postal address.  We make the match, then identify what offer and channel to present your offer giving you optimal response rates.

We can provide you with the information you need or make the decision for you!

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SMART Data Enhancement

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Data Append & Enhancements

Fill in the data gaps on your customer file!

Make sure you have all the up-to-date information you need to reach your customers effectively. Our SMART Data Enhancement service is a quick and simple way to get the most out of your customer list.

What type of data can I append?

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Social Onboarding

facebookSocial Onboarding

Reaching your customers and prospective customers through social marketing is now possible through various social media platforms.  However, prospect marketing in Facebook can add up unless you know exactly how to identify the right target audience.

KMA will utilize our 500 Plus Million SMART Database to identify your existing or prospective customers, then build a custom prospect audience that you can imported into Facebook.

From there our team will onboard your custom audience, set up your campaign and manage your media buy through your Facebook business page.

Reach the Right Prospects in Facebook Today!

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© 2023 Key Marketing Advantage, LLC | 7 Edmond Road, Suite 100 | Newtown, CT 06470 | P: 203.491.2200 | F: 203.491.2201