KMA has successfully launched integrated marketing campaigns for several different types of clients.
Before launch, KMA runs a variety of models including channel response models that identify where your “good customer matches” respond. We identify who they are, where they have responded and then delivery your marketing message in that channel.
Channels Include:
Learn more about our Integrated Marketing Campaigns Today.
lKMA will find lists that fit your marketing campaign. Simply tell us your goals, target audience and we will find the list for the best price.
We offer list recommendations to the Consumer and Business-to-Business Marketplace with knowledge and experience in Publishing, Continuity, Catalog, Fundraising, General Merchandise, Financial, Health, Educational, eCommerce, Alternate Media marketing and more.
KMA has years of experience and wide range of expertise, state-of-the-art technologies in research and analysis. We can aid in testing for responsive design of your email creative, as well as run it through Spam Scoring giving you the best chance to succeed.
We hand-pick lists from our email network that are a good fit for your offer based on past performance.
KMA helps publishers every customer interaction and advertising opportunity within the publishers website, registration process or email communication. We work with a variety of networks ensuring we bring in the third-party offer set that meets your needs.
Revenue is generated through a variety of placements including:
Build Your Email Addresses Database With Your Existing CustomersAll you need is the postal address of your customers. Send it to KMA and we can match email addresses and accelerate your email marketing.
KMA will append business and consumer email addresses to postal records, then send out a welcome message on your behalf to making sure your customers agree to receive email from you. In a matter of days, you will receive email addresses of your customers to add to your database.
We can even help your social marketing by taking your email database and creating a custom audience within your Facebook page, so you can engage prospects online.
Email appending can increase the size of your email list by 25-50%!
Ask about KMA’s Life Time Value & Promotional Tracking.
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Lead Generation & QualificationKMA builds comprehensive lead generation campaigns for our Clients. The first step is learning who your customers are, so KMA compares your customer list against our SMART Data Engine allowing for in-depth insight into your customer base.
We then take lead generation to the next level by creating custom prospect audiences from our 500+ Million SMART Email Database and identify which channels and distribution partners will provide qualified, quality leads.
Lastly, we create a customized lead generation campaign plan that reaches your target audience through programmatic display advertising, match and deploy email marketing including newsletter sponsorships, affiliate marketing, co-registration and social marketing.
This campaign plan will consider the advertiser’s success criteria, as well as our publisher’s success criteria in order to build a scalable, win/win campaign.
KMA can help you unlock insight on your existing customers that can re-engage, reactivate and grow your business.
Customers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand.
Customer analytics can tell you who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.
List ProcurementKMA will find lists that fit your campaign. Simply tell us your target audience and we will find the list and get you the best price.
Key Marketing Advantage’s Brokerage Division delivers anything but traditional list brokerage to the Consumer and Business-to-Business Marketplace with knowledge and experience in Publishing, Continuity, Catalog, Fundraising, General Merchandise, Financial, Educational, eCommerce, Alternate Media marketing and more.
The KMA Brokerage Division’s years of experience and wide range of expertise, state-of-the-art technologies in research and analysis are just some of the benefits our clients have with KMA.